ITB Berlin is sending shockwaves to the travel and tourism industry

ITB Berlin is sending shockwaves to the travel and tourism industry
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ITB Berlin 2021 is canceled. This is the second ITB not taking place. This is setting shockwaves for the global travel and tourism industry.

It could also mean the end for hotels, for taxi drivers, for attractions, for event organizers and stand builders in Berlin. It could mean the end for tourism boards from around the globe. It sends a grim outlook for new normal in the travel and tourism industry, even though ITB 2021 will have a virtual platform, like many others.

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