Do you always make reservations at a Marriott, fly on Delta, spend holidays in Bermuda (at the same hotel) and drink Coke while chomping on a Big Mac? If you are buying the same products/services – all the time, corporations are likely to identify you as a loyal customer. The question is – are you really so satisfied with the selections that you do not stray or is just easier to acquire the same products, destinations, and services?

Panel with Dr. Elinor Garely, eTN New York and Dr. Robert Passikoff, Founder/President, BrandKey