SUCCESSFUL TOURISM LEADERSHIP DEMANDS DYNAMIC AND INNOVATIVE EDUCATION AND TRAINING

Dr. Marianna Sigala, Professor, University of South Australia Business School

It is obvious that the tourism industry has been devasted by COVID-19. The harsh, but necessary stop to travel created an unparalleled number of job losses around the world and it is estimated that 100.8 million tourism workers have been removed from the workplace since 2019.

When the embargoes and quarantines are lifted, and the consumer begins to feel confident enough to abandon the couch and move beyond their immediate neighborhood, there will be new demands on the tourism industry because the “renewed” traveler is not the same visitor who ventured around the world in 2019.

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