by Clara Okoro, Nigeria
Digital transformation remains an essential agenda item for travel and hospitality leaders, despite the level of disruption currently faced by the industry. With demands for instant gratification, together with expectations from travelers and guests continually evolving, companies are finding that integrating digital experiences into all areas of their business enables them to transform into more agile and resilient organizations. And over time, so many touch-points have gone digital, from how customers choose and book experiences to how companies manage their daily operations, people, and resources. We will be discussing how smart tourism can create an agile tourism sector in Africa.